Move Over PSL -- Rita's Apple Butter Concrete Is the New Fall Obsession
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From orchard ~ As the leaves begin to change and the air turns crisp, Rita's Italian Ice & Frozen Custard is welcoming the fall season with open arms. The largest Italian Ice concept in the world is saying goodbye to sweater weather and hello to "spoon weather" with their latest seasonal offerings.

Rita's is proud to introduce their newest Concrete flavor, Apple Butter, which captures all the warmth and coziness of fall in one delicious treat. This limited-time creation features a blend of Vanilla Frozen Custard, Apple Butter, Vanilla Wafers, and gooey Apple Pie filling for a dessert-like experience that is sure to become a fall obsession.

But that's not all – Rita's is also bringing back two fan-favorite Concretes for the season: Pumpkin Pie and Harvest Swirl. The Pumpkin Pie Concrete combines Vanilla Frozen Custard with Pumpkin Crème and Vanilla Wafers for a classic autumn flavor. And for those who can't decide between apple or pumpkin, the Harvest Swirl offers the best of both worlds with a blend of smooth Apple Butter and fan-favorite Pumpkin Crème.

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These fall Concretes are only available at participating locations until October 5th, so be sure to get your hands on them while supplies last.

Carmela Hughley, Senior VP of Marketing Insights & Innovation at Rita's Italian Ice & Frozen Custard, expressed her excitement about these new flavors saying, "Fall is one of the most-anticipated seasons for dessert fans everywhere, and at Rita's it's the perfect time to surprise our guests with new, innovative flavors that bring the warmth they crave in frozen form."

In addition to these seasonal treats, Rita's also offers over 80 rotating flavors of their signature Italian Ice made fresh daily on-site. Other menu items include creamy Frozen Custard, Gelati, Concretes, Frozen Coffee, Milkshakes and more.

For those looking for even more sweetness, Rita's Ice app offers rewards for purchases. New members can enjoy a free small Ice, Custard, or Gelati after their first purchase just for signing up. The app also offers birthday rewards, exclusive offers, and more.

To join the Rita's loyalty program and start earning rewards, simply download the Rita's Ice app from the Apple or Google Play stores or visit ritasice.com/app/. And to find your nearest location and indulge in these fall flavors, visit http://www.ritasice.com/. Don't miss out on these limited-time treats that are sure to make your fall season even sweeter.
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