The PennZone

SOUTHAMPTON, Pa. - PennZone -- Michael Meyer, partner at the Benjamin Ross Group (https://www.benjaminrossgroup.com/) and President of the Pennsylvania Business Brokers Association (https://www.pennbba.com/) (PBBA), along with Dr. Patricia Scott, President and CEO of Uhmms, hosted a Zoom event on communication in the new virtual world.

In light of the pandemic, businesses have had to suddenly change to become even more virtually connected. According to the National Center for Biotechnology Information, the average adult attention span is now eight seconds. The average attention span of a goldfish is nine seconds. With shorter attention spans, we are quickly having to master the tactics of virtual communication, while keeping our audiences engaged.

"Dr. Scott did a fantastic job to help us think through the strategy of how virtual engagement can be improved," said Michael Meyer. "Her presentation presented a toolbox based on what has been learned from the study of neuroscience and communication to make virtual interactions have more value and enhance our ability to deliver our messages more clearly and more effectively," added Meyer. Participants were better able to understand the unique needs of today's audience and are now better able to adapt their messages for increased connection moving forward.

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About Benjamin Ross Group: Benjamin Ross Group represents business owners who want to sell their businesses and leave their employees and customers in capable hands.  We support our clients through the biggest business decision of their lives, so they can move on with confidence, peace of mind, and the most competitive price for their hard work.  We sell 95% of the businesses we represent, compared to the national average of 20%.  And we earn our clients' trust because of our expertise, professionalism, and extensive network. For more information, visit our website at www.BenjaminRossGroup.com.

About PBBA:  The Pennsylvania Business Brokers Association (PBBA) is an association of Business Brokers and M&A intermediaries whose goal is to promote the growth and professionalism of the business brokerage community. If you would like further information on joining the PBBA, please click here: Join PBBA (https://www.pennbba.com/join.asp)

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About Uhmms - Patricia B. Scott, Ph.D.:  Dr. Patricia Scott will help you speak, lead and inspire and can enhance any presentation, conversation, negotiation, sales call or interview. Her specialty is teaching the tools and strategy to break through distraction. She has more than 15 years of corporate leadership experience — coupled with a Ph.D. in Communication. In today's world with so much noise, she can help you get your message heard. For more information, visit her website at www.uhmms.com.