The PennZone

ATLANTA - PennZone -- Event promotion and management requires keen project management skills. Unlike contract work which has somewhat elastic timelines for completing milestones, every major event has a hard deadline. Ismail Sirdah says "Missed deadlines result in diminished value for attendees, sponsors, and organizers."

Google Workspace

Google Workspace, or Google Suite, is not strictly an event promotion tool, per se. However, promoters understand the heartache associated with notes on scraps of paper or key emails buried deep in one's inbox.

Hootsuite

Social media is essential to event promotion in the 21st Century, says Ismail Sirdah. Not only should promoters share regular posts on leading channels, but they should also track user-generated content that may be relevant to an upcoming event.

More on The PennZone

• Bruce A. Rosenblat Releases A Pocket Full of Change, a Sharp, Thought-Provoking Book on Growth, Perspective, and Personal Change
• Marcus Boyd Announces Upcoming Children's Book The Royal World of Autism and Expands His Global Advocacy for Autism Awareness
• Former Philly Athletes Support Special Needs, Local Woman at Foundation Golf Classic
• Phuket Bike Week Rebrands as Hard Rock Cafe Phuket Bike Week Under Landmark 5-Year Partnership
• L2 Aviation Appoints Tony Bailey as President and Chief Operating Officer

Hootsuite is one of the leading social media management tools available. Promoters can create a sequence of posts and schedule them across various platforms.

Asana

Like Google Workspace, Asana is not just a tool for event planners, but its productivity advantages help event promoters stay impeccably organized, says Ismail Sirdah. There are calendars, to-do lists, endless team collaboration tools, and much, much more.

Eventbrite

For event promoters, Eventbrite is the closest that any tool comes to being a "one-stop shop" for basic event planning. Users can create and manage an event from start to finish, including landing page design, digital RSVPs, analytics, ticket sales, and more.

Additionally, says Ismail Sirdah, Eventbrite supplies POS capabilities for the event and its participants. It also integrates with all leading social media channels so that promoters can share event details easily.

Facebook Live and IGTV

Virtual events are growing more popular as a result of COVID-19 and brands wanting to extend their reach beyond their region. One of the best free tools for broadcasting events online is Facebook Live and its Instagram counterpart IGTV

More on The PennZone

• Pieter Bouterse Studio Founder to Retire After 40+ Years; Seeks Successor to Continue Legacy
• #WeAreGreekWarriors Opening Reception Packs the House
• Mensa Brings National Board Game Competition to Northern Virginia April 16-19
• Special Alert! Highly Undervalued Stock: $317M Revenue in 2025 for Telecom Leader IQSTEL, Inc. (N A S D A Q: IQST)
• Igniting High-Growth Transformation With Launch of XMax AI Subsidiary, Leveraging Global Furniture Dominance to Enter Explosive AI Markets: XMax Inc

Social Tables

If Eventbrite doesn't have enough bandwidth to support a particular event, one of the best event software upgrades is Social Tables. The platform supplies the same kind of services as Eventbrite, plus a fully-functioning CRM system for attendees and sponsors.


Hubb

If Social Tables is the upgraded version of Eventbrite, then Hubb may be the enhanced version of Facebook Live combined with Eventbrite features. Hubb is an event planning platform that supports in-person, virtual, and hybrid events.

According to Ismail Sirdah, for event promoters that manage attendees by invite only, Hubb offers amazing automation and management tools for live video, online booth sessions, guest content management, promotion materials, and more.