The PennZone

DALLAS - PennZone -- Headstorm, a digital product and engineering firm headquartered in Dallas, is growing its leadership team with the addition of Alex Cherones as Partner (Dallas), and Adam Paulisick as Senior Partner and Chief Product Officer (Pittsburgh). Lawrence King, CEO of Headstorm says, "Headstorm is excited to extend it's offering beyond business-focused engineering and technology strategy that has supported our year-over-year growth. As our clients and their products continue to mature, we are offering end-to-end services focused on both product and engineering to leverage the inherent overlap where more and more companies are becoming technology centered. Adam and Alex bring tip-of-the-spear knowledge and experience delivering these capabilities and we are encouraged by the early positive feedback and long-term impact we will make with our clients."

Alex Cherones brings more than 15 years of research and technology leadership as the former Director of Threat Security Solutions and Data Insights at AT&T and head of research and technology of publicly traded SITO Mobile. Alex joins to enhance cyber security efforts and data analytics while deepening Headstorm's design led engineering practice, having previously led the creation of next-generation, cybersecurity and geospatial advertising platforms and managed predictive analytics, threat management solutions and Rich Communication Services.

More on The PennZone

• A Foundational Claim in Human Secrecy Goes Public
• Agape Leadership Academy Opens Nationwide Enrollment — State ESA Scholarships Cover Full Tuition for Families in 7 States
• Fourth Annual Free Training Day Mid-Atlantic Returns Sept. 19, 2026
• Las Vegas Headliner Don Barnhart Brings National Touring Comedy Show to Comedy Cabana
• Nevada Boxing Hall of Fame Announces 14th Annual Induction Gala Weekend Honoring Classes of 2025 and 2026

Cherones who has spear-headed innovation and mergers and acquisitions for Fortune 10 companies will bring his technology and product expertise to Headstorm's growing portfolio of national clients in the agriculture, healthcare, telecommunications, and financial services industries. Alex holds a BBA in Finance and an MBA in Finance and Strategic Leadership, both from Southern Methodist University.

Adam Paulisick joins Headstorm after most recently playing the role of Chief Product Officer for the Boston Consulting Group (BCG Platinion || MAYA Design Studios) where he led large digital transformations and multi-stream software delivery for global companies. Adam has spent the last 15+ years building and delivering business-critical software in multi-disciplinary teams and bringing data-driven products and services to market in both the US and Europe. In his new role as Chief Product Officer and Sr Partner, Adam is looking forward to leading Headstorm's product and digital transformation efforts in addition to sales enablement, where Adam will help organizations bring to market custom software or the re-invention of legacy systems.

Adam is a professor of Entrepreneurship at Carnegie Mellon University's Tepper School of Business in Pittsburgh, PA and is excited to be expanding Headstorm's presence with a Pittsburgh office. He holds a Bachelor's in Management with a minor in Information Systems and Data Structures from Case Western Reserve University, in addition to executive education certifications from Harvard Business School.

More on The PennZone

• Brosix Celebrates 20 Years of Private Team Messaging for Small and Mid-Sized Businesses
• Top 15 Mosquito-Infested Cities in Louisiana and East Texas Ranked for 2026 Mosquito Season
• Colonial Nissan Enhances Ownership Experience with Hall of Fame Package
• From Broken to Soaring Week 40
• Costa Oil Takes the Spotlight as Primary Sponsor at Pocono, Celebrates Team with Employee Appreciation Day Costa Oil to back the

About Headstorm

Headstorm is a digital product and engineering firm, headquartered in Dallas, focusing on helping fast-growing startups to Fortune 500 companies develop clear product strategy, deliver data-driven experiences, and engineer solutions that are stable, secure, and scalable. Headstorm's design led engineering approach helps create customer-centered products and services that evolve companies into digital leaders while closely aligning technology efforts to clear business outcomes. Similarly, Headstorm's approach helps identify early opportunities for new and existing markets where technology can capture unique value and future-proof organizations from the constant threat of disruption.

Our Dallas and Pittsburgh offices service clients nationally with unique depth and learning in the agriculture technology space as well as differentiated experiences in digital commerce, data platforms and pipelines, and a variety of business-critical applications in the retail, financial services, and healthcare industries. For more information, contact us at 214-396-5390, info@headstorm.com, or visit us online at http://www.headstorm.com.