The PennZone

LAKE ST. LOUIS, Mo. - PennZone -- Genuine Hospitality, LLC, a leading hotel operator based in St. Louis, has been selected to operate the Crowne Plaza Chicago – Northbrook, located at 2875 Milwaukee Ave, Northbrook, IL 60062. The 318-room hotel is ideally situated just minutes from O'Hare International Airport and Chicago Executive Airport, providing convenient access to major area attractions, including the Donald E. Stephens Center and a variety of major corporations such as Allstate, Astellas Pharma, Crate & Barrel, Capstone Paper & Packaging, and CVS.

As a full-service hotel, the Crowne Plaza Chicago – Northbrook offers guests a range of exceptional amenities, including an inviting outdoor pool with a pool-side bar, soft seating, and a fire pit. The hotel also features a 24-hour fitness center, business center, and a complimentary shuttle service within a five-mile radius. Guests can enjoy on-site dining at the Chicago 2875 Restaurant and Bar, making for a seamless and memorable experience. Additionally, the hotel boasts over 15,000 square feet of versatile banquet and meeting space, ideal for business and social events.

More on The PennZone

• Morrisville & Cary Education Centers Honored with National Award
• AI-Powered Neuropsychiatry, FDA Regulatory Momentum, Commercial Ketamine Launch Position NRx Pharmaceuticals for Potential Breakout Growth in 2026
• Henri-Lloyd Launches Sail Free to Break Down Barriers to Sailing
• Genuine Hospitality, LLC Selected to Operate Hilton Garden Inn Jacksonville JTB/Deerwood Park
• Destination Niagara Launches Game Changing Digital Magazine Redefining How Visitors Experience Niagara Falls

Kurt Furlong, Chief Revenue Officer and Partner of Genuine Hospitality, commented, "Crowne Plaza Chicago – Northbrook will be our seventh hotel in the Chicago area. This hotel offers a fantastic product and top-notch service for both our transient and group guests. We are thrilled to welcome the Crowne Plaza Chicago – Northbrook to our growing hospitality family."

About Genuine Hospitality, LLC
Founded in 2018, Genuine Hospitality, LLC has rapidly established itself as a leading hotel management company in the Midwest. Co-founders Kurt Furlong and Rob Willard bring over 70 years of combined experience in hotel development, revenue generation, revenue management, operations, asset management, and accounting services.

Genuine Hospitality's leadership team is known for their in-depth understanding of hotel development, asset value, and investment risk. The company prides itself on delivering superior results and building strong partnerships with both investors and guests.

With a growing portfolio of 28 hotels across seven states, Genuine Hospitality partners with seven major global brands. For more information on Genuine Hospitality and its portfolio of services, visit www.genuinehospitalitygroup.com.