The PennZone

ST. LOUIS - PennZone -- As part of its ongoing strategic growth, Genuine Hospitality, LLC, has announced the appointment of two senior sales leaders to enhance the support for its expanding hotel portfolio. Kurt Furlong, Chief Revenue Officer and Partner at Genuine Hospitality, expressed enthusiasm about the new additions, stating, "We are extremely pleased to welcome two seasoned hospitality professionals to our corporate team. Their extensive experience and strategic acumen will be invaluable as we continue to expand our portfolio and strengthen our operational excellence."

Cristina Garcia has joined the company as Regional Director of Sales. With over 20 years of experience in hotel sales, Cristina will oversee the sales strategy for 16 hotels located in the southeast and Midwest markets. This includes collaboration with on-property sales teams, General Managers, Revenue Managers, and Regional Directors of Operations. Her recent role as Area Sales and Corporate Director of Sales and Marketing at Concord Hospitality further highlights her expertise in driving sales performance and brand development. Cristina's base in Orlando positions her strategically, particularly as the company focuses on maximizing growth opportunities in the expanding South Florida market.

More on The PennZone

• Rebecca L. Francis, Founder of the Rebecca Francis Team, Named to Lehigh Valley Business' LVB 300
• Crossroads4Hope Marks 25 Years Ensuring No One Faces Cancer Alone At its Inspiring Hope Gala
• Imagen Golf & Top 100 Coach Daniel Guest Voted Best Golf Instruction Firm of the Year 2026
• Q1 2026 Arizona Technology Industry Impact Report Recaps Advanced Manufacturing Growth, High-Value Jobs and Workforce Investment
• Former Prosecutor Opens Stegall Law in Summerville

Leann Weaver has been appointed as Area Director of Sales, overseeing a portfolio of six hotels across Illinois, Missouri, Georgia, and California. Leann brings a wealth of knowledge and experience in hotel sales, including a history of successful collaboration with the Genuine Hospitality leadership team in previous roles. Her expertise in multi-market strategies will be instrumental in driving sales across these diverse regions. Based in St. Louis, Leann is well-positioned to lead and optimize performance in these key markets.

About Genuine Hospitality, LLC
Founded in 2018, Genuine Hospitality has quickly become a recognized leader in hotel management, with a focus on providing exceptional service, operational excellence, and strong financial performance. Co-founders Kurt Furlong and Rob Willard bring over 70 years of combined experience in hotel development, revenue management, and asset management.

With a growing portfolio of 26 hotels across seven states, Genuine Hospitality partners with seven global hotel brands and is committed to delivering superior results for investors and stakeholders. For more information on Genuine Hospitality and its services, visit www.genuinehospitalitygroup.com.