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SHIBUYA-KU, Japan - PennZone -- Operated by QRESTIA Inc. (Headquarters: Shibuya-ku, Tokyo / President: Hidemasa Fukada), WAFUU.COM is a Japan-originated cross-border e-commerce site that offers a wide range of products from traditional Japanese goods to the latest trend items. With the goal of bringing the charm of Japan closer to people around the world, the site has now added support for Swedish, enabling it to provide support in a total of 21 languages and deliver to 70 countries globally.

Background of Introducing Swedish

Sweden boasts a high internet penetration rate of 94% and is the largest e-commerce market in Northern Europe[^1]. The market is expected to generate revenues of USD 15.67 billion by 2024 and reach USD 18.68 billion by 2028. In 2024, the market is projected to grow by 5.7%, contributing to the global e-commerce growth rate of 10.4%[^2]. Furthermore, 10% of Swedish consumers purchase goods from international websites such as in Germany, China, UK, Denmark, and USA, indicating a strong international trade presence[^3]. This level of international engagement highlights Sweden's significant role in the global e-commerce market.

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Given these factors, we have decided to introduce Swedish. By offering services in their native language, WAFUU.COM aims to be a more familiar and trusted site in the rapidly growing Swedish market.

Population Coverage of 21 Supported Languages

With the addition of Swedish, we can now reach approximately 69.66% of the world's population.
This expansion allows us to provide services to a broader global audience.

Below are the estimated numbers of speakers for each supported language:

- English: 1.132 billion - Chinese (Simplified): 1.2 billion - Hindi: 600 million
- Spanish: 543 million - French: 280 million - Arabic: 274 million
- Russian: 258 million - Portuguese: 258 million - Indonesian: 199 million
- German: 132 million - Japanese: 125 million - Turkish: 88 million
- Vietnamese: 85 million - Thai: 78 million - Malay: 77 million
- Korean: 77 million - Italian: 67 million - Chinese (Traditional): 40 million
- Filipino (Tagalog): 28 million - Dutch: 22 million - Swedish: 10 million

By supporting these languages,it allows us to enhance accessibility and contribute to global communication by reducing language barriers.

The approximate number of speakers for each language is based on Ethnologue 2022[^4],
and the global population estimates are based on United Nations 2022[^5].

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1.Sweden - Ecommerce Europe. Overview of Swedish e-commerce statistics
https://ecommerce-europe.eu/research-figure/sweden/ ↩

2.eCommerce Market Sweden - Data, Trends, Top Stores | ECDB.com
https://ecommercedb.com/markets/se/all ↩

3.eCommerce Insights | ECDB. International Trade Administration. Sweden - Country Commercial Guide
https://www.trade.gov/country-commercial-guides/sweden-ecommerce ↩

4.What are the top 200 most spoken languages? | Ethnologue
https://www.ethnologue.com/insights/ethnologue200/ ↩

5.United Nations, High-level Summits and Conferences 2022
https://www.un.org/en/content/summits2022/ ↩

Company Overview
- Company Name: QRESTIA Inc.
- Address: VORT AOYAMAⅡ 8F, 2-1-12 Shibuya, Shibuya-ku, Tokyo 150-0002
- Established: April 1, 2016
- President: Hidemasa Fukada
- WAFUU.COM Website: https://wafuu.com/
- Company Website: https://qrestia.com/