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Strategic Sales Executive Brings Decades of Experience Growing Brands and
Media Companies Using Deep Consumer Insights
Media Companies Using Deep Consumer Insights
PITTSBURGH - PennZone -- Market intelligence company CivicScience today announced that Jack Randall has joined the company as its first Chief Commercial Officer.
Mr. Randall comes to CivicScience following various senior positions in digital, national / local media sales and business development, including a long executive tenure at one of the largest media companies in the United States, Univision.
At Univision, Mr. Randall led a large business development team that worked directly with senior-level decision makers from brands across industries and categories, building the case for investment particularly by using analytics and deep consumer insights.
Mr. Randall and his team used several gold-standard data sources, including CivicScience's own platform, to help brands in various industry verticals to identify blind spots in their business and create new incremental revenue opportunities. Under Mr. Randall's leadership, the Univision business development team, partnering with the divisional sales teams, activated more than 1,000 new brands across all platforms over the last 10 years.
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"As both a media partner and a client, Jack witnessed the power of the CivicScience platform firsthand," said CivicScience CEO John Dick. "That, combined with his extensive experience in sales management and his stellar industry reputation, makes Jack the perfect leader as we continue to scale our commercial operations."
As the Chief Commercial Officer at CivicScience, Mr. Randall will plan and direct all aspects of CivicScience's sales strategies and initiatives, in addition to overseeing the company's industry-leading content and marketing operation.
"I'm excited to join the brilliant team here at CivicScience," said Mr. Randall. "I'm eager to start helping marketers and brand leaders uncover hidden opportunities to grow their brands using the deep insights produced by CivicScience's unique data and suite of innovative business tools."
Based in New York, Mr. Randall will also establish CivicScience's first Manhattan office, to go along with the company's other locations in Pittsburgh (headquarters) and Seattle.
Mr. Randall comes to CivicScience following various senior positions in digital, national / local media sales and business development, including a long executive tenure at one of the largest media companies in the United States, Univision.
At Univision, Mr. Randall led a large business development team that worked directly with senior-level decision makers from brands across industries and categories, building the case for investment particularly by using analytics and deep consumer insights.
Mr. Randall and his team used several gold-standard data sources, including CivicScience's own platform, to help brands in various industry verticals to identify blind spots in their business and create new incremental revenue opportunities. Under Mr. Randall's leadership, the Univision business development team, partnering with the divisional sales teams, activated more than 1,000 new brands across all platforms over the last 10 years.
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"As both a media partner and a client, Jack witnessed the power of the CivicScience platform firsthand," said CivicScience CEO John Dick. "That, combined with his extensive experience in sales management and his stellar industry reputation, makes Jack the perfect leader as we continue to scale our commercial operations."
As the Chief Commercial Officer at CivicScience, Mr. Randall will plan and direct all aspects of CivicScience's sales strategies and initiatives, in addition to overseeing the company's industry-leading content and marketing operation.
"I'm excited to join the brilliant team here at CivicScience," said Mr. Randall. "I'm eager to start helping marketers and brand leaders uncover hidden opportunities to grow their brands using the deep insights produced by CivicScience's unique data and suite of innovative business tools."
Based in New York, Mr. Randall will also establish CivicScience's first Manhattan office, to go along with the company's other locations in Pittsburgh (headquarters) and Seattle.
Source: CivicScience
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