The PennZone

LOS ANGELES - PennZone -- Born into basketball, Avery Johnson Jr has seen every angle of the game and has touched nearly every corner of sports and entertainment. While playing basketball at the University of Alabama, he received his Bachelors and Masters degree where he then decided on his future in the business. After school, he began working as Devin Booker's day to day manager. For years, Avery learned how to build the engine behind the superstar, developing and earning respect in the industry. Soon after; he was also hired by #1 Pick Cardinals QB Kyler Murray to run his management and brand.

"Avery built his business based on relationships and results. He gets things done, simple as that." Booker said about Johnson Jr.

He took that success and founded Elevate Global, which will act as the engine to fuel athletes, brands and entertainers.

Elevate Global's focus areas are contract negotiation, marketing representation, brand representation, business development and creating IP. Avery has finalized partnerships and investments for athletes Kyler Murray, Devin Booker, Cade Cunningham, and more. Prior to Elevate, Avery also negotiated endorsements from Verizon, Rocket Mortgage, Buffalo Wild Wings, Koia, Franklin Templeton and many more, while also facilitating several impactful investments/partnerships, including the Kyler Murray and Faze Clan investment, and the early Devin Booker Overtime investment.

More on The PennZone

• Sycor Introduces Spring Release 2026 of Sycor.Rental with AI-Driven Innovations and Enhanced Service Processes
• YOKE Expands NIL Club Into Athlete-Led Commerce With Athlete Merch Launch
• Floor Kings Announces Official Launch of Premier Epoxy Flooring Services Across Arizona
• UK Buyers Purchase Luxury Home in Keene's Pointe, Windermere (Orlando, Florida)
• Instant IP Launches Rapid Takedown Service to Combat IP Theft, Deepfakes, and Copycat Websites

Avery has also has consulted for several highly respected brands and startups; assisting in the development in Overtime Elite, spearheading LA-streetwear brand Warren Lotas' business development arm, and also recently partnered with LA nightlife group H-Wood to bring a restaurant/nightlife concept to Scottsdale, called 40 Love backed by global athletes and entertainers.

When asked about starting Elevate Global Johnson says, "Same results, just at an elevated level. Excited to continue the journey."

For inquiries about working with Avery and Elevate Global contact avery@elevatesm.com. For media inquiries contact lex@onebrandgroup.com

For more information go to www.elevatesm.com and please follow Elevate Global on Instagram @elevate.global and Twitter @elevateglobalse