The PennZone

BINGHAM FARMS, Mich. - PennZone -- 2two5™, an advertising agency developed by Venus Concept Ltd. ("Venus Concept") to support the aesthetic industry, has been appointed the agency of record for LightRX®, a multi-chain Med Spa with more than 25 locations in North America. As its new strategic advertising agency partner, 2two5™ will spearhead media buying and creative development for the Med Spa leader in non-invasive, clinically proven aesthetic treatments.

"The relentless growth of digital media, specifically, the dominance of social media and omni-channel consumer research, has changed how people choose Med Spas," said Vince Spica, CEO of LightRx®. "We tested 2two5™ against other agencies and they were able to demonstrate a 47% increase in qualified lead generation using an identical budget on Google® and Bing®. This relationship will significantly increase our ability to attract more customers to the services we provide without spending more money, which is really exciting for us."

More on The PennZone

• 62% of Gen X have no estate planning documents — Trust & Will research identifies "the Sandwich Gap"
• Nayarit's Jungle Coast Redefines Luxury Travel on Mexico's Pacific Now More Accessible Than Ever
• $10 Million Annual Revenue Merger, Profitable Partner in AI Powered Specialty Automotive Sales Projected to Scale Above $200M: Stock Symbol: NWPG
• Virginia Moving Company Nearly Doubles Customer Calls in Two Weeks After Switching to CARL — the Bold New Alternative to WordPress
• JR AIR TOOLS Launches Factory-Direct Air Hydraulic Jacks for Semi Trucks & Commercial Fleets

"We are proud to partner with LightRx®," said Domenic Serafino, Chairman and CEO of Venus Concept. "Our increasingly time-pressed, image-obsessed culture constantly looks for ways to stay young and save time. This partnership will help patients discover that LightRx® is a destination for proven aesthetic treatments."

"With locations in 15 states, LightRx® needed an agency that understands aesthetics and the demographic differences between markets," said David Bays, Vice President of Business Development for Venus Concept. "2two5's™ proprietary process and targeting data will help lower the cost of acquiring new patients, while the creative will also be tailored for lead generation and conversion on Facebook®, Instagram®, Snapchat®, and consumer review platforms."

About LightRx®

Founded in 2014 and based in Bingham Farms, Michigan, LightRx Face & Body® provides non-surgical solutions to achieve total body transformation, using non-invasive, FDA-cleared, medical devices. LightRx® specializes in body contouring, cellulite reduction, skin rejuvenation and laser hair removal in their more than 25 locations coast-to-coast. For more information, please visit www.lightrx.com.